What I've done
Project 03 of 05 — LG OneProduct · Experience architecture · 2026LG Brazil and Latin AmericaProduct in development

Creating a common base so different systems work together.

LG One concept: Your workspaces screen, with cards for CDP, Family Insights, PCM and OBS, next to the sign-in screen with the One Platform. Everything Possibility. panel and the access form

Entry and workspaces concept: one access point and a view of the systems available to each person.

Context

At LG Brazil and across Latin America, there were tools built at different times, each with its own access, navigation and way of requesting support.

Problem

For users, there was no platform, just many systems: repeated logins, inconsistent interfaces, duplicated components and access managed separately. Each new portal raised the cost of maintaining everything.

Common base

I structured a common experience across distinct systems, preserving each workspace's autonomy.

My role

I conceived the vision for LG One and structured the product and experience foundation: navigation principles, access, visual references and rules so new systems can join without starting from scratch.

Structural decisions
  • Define what needed to be common and what should stay specific to each system.
  • Separate access to the platform from the permissions of each workspace.
  • Establish visual and navigation references without erasing the particularities of each area.
  • Consider different languages, countries and regions from the start.
  • Prepare the structure to receive new systems without starting from scratch.
Current state

LG One is in development. The vision, flows and references shown guide the platform's evolution and the gradual onboarding of workspaces.

LG One sign-in screen concept: dark panel with the phrase One Platform. Everything Possibility. and, beside it, the login form with corporate email, password and Active Directory sign-in

Sign-in screen concept: one access point to the products a person is authorized to use.

LG One home screen concept: Your workspaces title, four cards for workspaces available to the person and a section of platform tools

Home screen concept: each person sees the workspaces their permissions unlock.

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