Turning a launch campaign into an interactive experience.
Opening and first transition: product, typography and motion shape the way into the experience.
Context
A 2023 landing page for the launch of LG's XBoom. The challenge was to turn a campaign into a digital experience able to hold attention and lead visitors to sign up.
Goal of the work
Build a navigation narrative where image, typography, content and motion work together, instead of just organizing information on a page.
My role
I led the project's art direction and built the interactive front-end. The screen designs were created by another designer based on the direction I set.
How I built it
- NarrativeI defined the content sequence so each section built the next step of the journey.
- Art directionI established the visual language, rhythm and principles that guided the screens.
- Front-endI turned the direction and the screens into a responsive experience with interactive animations.
- ConversionI structured the journey to lead from discovery to sign-up.
Content rhythm: the screens alternate composition, motion and information across the journey.
Full page: the sequence shows how narrative, composition and interaction drive the experience.