Turning a product into a consistent experience.
Home page and promotion page: campaigns, exclusive experiences and community in a single portal.
Family Club is an LG product operating in six Latin American countries. Besides the portal for members, there is an admin panel that supports the teams responsible for local operations.
- First versionI defined the art direction in collaboration with an agency.
- TransitionThen my team began working directly on the product's evolution.
- TodayAs Product Owner, I connect business priorities, experience and delivery.
Each new need became an isolated feature. Without a common logic, the experience lost consistency and the product became harder to evolve and operate.
I lead the portal's art direction and translate needs into clearer, more consistent flows, interfaces and components.
As Product Owner, I'm responsible for the product vision and art direction. I work from scope definition to the creation and development of new features in the portal and admin panel, in partnership with technical and business teams.
Treat consistency as structure, not a finishing touch. Art direction guides navigation, components and new features across the portal and admin panel from the moment scope is defined.
Promotion and Community: campaigns with clear rules and a space for members to exchange experiences.